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E-commerce Pay-Per-Click Advertising

Scale Transactions with High-Yield Ecommerce PPC

Eliminate wasted ad spend and scale transaction volume. We build custom Search, Performance Max, and Social Shopping ad architectures designed for maximum ROAS and stable, long-term catalog growth.

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Free Strategy Audit

Request E-commerce Audit

Receive a custom ROI analysis and Shopping Feed audit for your online store within 24 hours.

Platform Competence
Google Shopping Meta Catalog Amazon Ads Shopify Plus WooCommerce
Google Shopping Meta Catalog Amazon Ads Shopify Plus WooCommerce
Targeted Ecom Channels

Full-Funnel E-commerce Scale

Every click should be an investment. We leverage high-performance shopping ad configurations across top commercial networks.

Performance Max (PMax)

Leverage Google's full machine learning stack. We structure asset groups, negative keyword lists, and custom audience signals to maximize sales.

Google Shopping Feeds

Complete product feed optimization. We refine titles, custom labels, product categories, and schema data to win Google Merchant Center bids.

Meta Dynamic Product Ads

Automated dynamic catalogs on Facebook and Instagram. Retarget shoppers with the exact products they viewed to recover lost sales.

Amazon PPC Management

Dominate internal Amazon queries. We optimize Sponsored Products, Brands, and Display placements to drive direct catalog transactions.

High-Intent Retargeting

Precision dynamic ads for abandoned carts, product page views, and cross-sell campaigns to increase client Lifetime Value (LTV).

Attribution & Analytics

Server-side tagging, Conversion API integration, and first-party cookie measurement to ensure 100% clean data tracking post-iOS14.

Dynamic Simulator

E-commerce ROAS & Revenue Calculator

Adjust parameters below to estimate expected monthly sales and revenue based on historical ORM and PPC performance indicators.

Monthly Ad Spend ₹50,000
Average Order Value (AOV) ₹1,200
Target ROAS (Return on Ad Spend) 3.5x
Expected Monthly Revenue ₹1,75,000
Expected Monthly Conversions 145
Target Cost Per Acquisition (CPA) ₹342
Comparative Analysis

The PPC Optimization Gap

How Branding Pigeon campaign architectures outperform standard default setup settings.

Standard Accounts (Unoptimized)
  • Messy Feed Structures

    Truncated titles, missing categories, and generic product labels causing low Google Merchant search visibility.

  • Unsegmented Smart Shopping

    PMax campaigns running without brand negative keywords, bidding on existing organic brand search traffic.

  • Inaccurate Conversion Tracking

    Relying on browser-side cookies that fail to record up to 35% of transactions due to ad blockers.

Branding Pigeon Setup
  • Semantic Feed Optimization

    Fully optimized titles incorporating brand, material, size, and search intent keywords to double click rates.

  • Structured Asset Group Funnels

    Dedicated search feeds with split asset listings segmented by profit margins and product performance tiers.

  • Server-Side Conversion Tracking

    CAPI (Conversion API) integrations sending customer data directly from server endpoints, ensuring 100% data match.

Step-by-Step Roadmap

Campaign Onboarding Process

How we transition your e-commerce store from flat sales to high-yield transactional growth.

1

Feed Diagnostic

Audit product feed parameters, checkout flow, tracking errors, and catalog tax/shipping settings.

2

Funnel Architecture

Establish keyword exclusions, merchant connections, and separate testing vs. scaling budgets.

3

Creative & Feeds

Design rich lifestyle visual assets, high-click headlines, and custom dynamic catalog ads.

4

Automated Scale

Deploy value-based bidding algorithms, custom alerts, and continuous ROAS optimization systems.

Case Studies

Recent E-commerce PPC Victories

Real-world accounts of how we optimized Google Shopping campaigns to scale revenues.

Fashion & Apparel

6.2x ROAS Scale-up

Cleaned product categories and split PMax budgets by SKU popularity, increasing sales from ₹3.5L to ₹18.2L in 90 days.

Beauty & Cosmetics

45% Lower Cost Per Sale

Integrated Meta Conversions API and created structured lookalike stacks, driving CPA down from ₹840 to ₹462.

Electronics & Gadgets

₹25L Monthly Scale

Claimed top listings for commercial keywords using segmented search campaigns and dynamic search ads (DSA) stacks.

Marketplace Growth

Driving marketplace sales through expert cataloging, brand creatives, targeted advertising, and data-driven analytics.

instacart
Flipkart
Myntra
amazon
blinkit
Walmart

End-to-end marketplace account management to scale sales while ensuring profitability and compliance.

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Optimize listings with SEO-rich bullet points, bullet descriptions, A+ content designs, and premium brand storefronts.

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Expand your catalog across global borders. We manage international registries, custom listings, and global shipping setups.

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Launch rapidly on quick commerce channels (Blinkit, Instacart) and niche fashion hubs (Myntra) with custom integrations.

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DTC Website Growth

Scaling DTC sales with demand creation and capture, targeted ads, ad creatives, website CRO, and LTV analysis.

Google Ads
Meta
klaviyo
Google Analytics
Pinterest Ads
TikTok Ads

Profit-first ad buying on Meta, TikTok and Pinterest with full-funnel strategies to scale revenue efficiently.

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Capture high-intent shoppers using Google Search, Shopping, YouTube, and Performance Max campaigns optimized for ROI.

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Design and code bespoke Shopify themes engineered for high average order values (AOV) and conversion speed.

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Increase returning customer rates through Klaviyo automated flows, SMS updates, and custom WhatsApp broadcasts.

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FAQ Accordions

Frequently Asked Questions

Everything you need to know about our e-commerce pay-per-click management systems.

Yes. We audit and rewrite feed title tags, description fields, custom labels, GTIN configurations, and shipping specifications to maximize listing impression share.
We natively manage and integrate feed sync APIs for Shopify Plus, WooCommerce, Magento, BigCommerce, Salesforce Cloud, and custom headless e-commerce builds.
PPC campaigns generate immediate traffic. However, optimizing target data layers, pixel matches, and algorithmic learning structures usually takes 30 to 45 days.
For value-based bidding algorithms to train effectively, we recommend starting with a minimum monthly ad budget of ₹50,000.
We work on a transparent flat-fee monthly retainer model, or a performance-tier fee based on monthly ad budget management parameters.

Scale Your Catalog Sales Today.

Unlock a custom PPC scaling blueprint. Get a complimentary shopping feed audit for your e-commerce store.

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